Image by Christina Pinto

Welcome to Drunk Passion

“Couglin’s diet: cocktails and dreams.”

The dreams are dead, as they have been for a very long time. We know we used to have them, and occasionally their ghostly memory will come back to haunt us. So pathetic we used to be… or were we?

Ask any value-driven entrepreneur or social activist how much time and effort it takes to get any new project off the ground and they will cry in sympathy while proceeding to send apology cards to your friends and family. There is no easy road… especially when trying to shift the mentality of an entire culture.

So then, one may ask, why would I ever want to do this? The answer is quite simple…


No joke… not even a little joke. Probably the most serious I’ve ever been. Seems a little sociopathic without an explanation so I’ll leave you hanging and come back and explain myself in a minute.

The restaurant and bar industry is the “go to” employment option for 14 million people in the United States alone, representing 10% of the workforce. A vast majority of these hard working individuals are America’s youth, who are in what we could call the “planning stages” of life. They all have aspirations, but seemingly few outlets to help them achieve their dreams.

It’s true for many people that the bar industry is an end unto itself. They make a career out of it and might even go on to manage or own establishments of their own. For these people the dream is being able to partake in an amazing industry where they get to see the smile on the face of their guest as a representation of a job well done. There is definitely immense gratification to be had when you dedicate your life to making other people happy.

But for most people the bar industry is merely a means to an end. A way to finance life while other things are put into action. You may be putting yourself through school, or waiting for a callback from Steven Spielberg. I have no idea what your passion is, but I do know this…


Gone are the days where an individual must endure a job they absolutely hate until the day they die just to earn a paycheck… SO PLEASE DON’T. You have every opportunity in the world and it’s up to you to realize that you were put on this planet for a reason greater than just existence.

We have enough people doing things they hate in order to make other people wealthy. What we need is a cultural shift into the realm of greatness. An army of youth who see problems in the world and want to make a difference. They don’t need to have the answers… they just need to be willing to find them.

My hope is that Drunk Passion will be a launchpad for such greatness. A community of people with an intoxicating passion for change. No excuses. No bullshit. Just go achieve your dreams and help as many people out as you can along the way.

My goal is to help you leverage the bar industry so you can make the most amount of money in the least amount of time which in turn will give you the freedom you need to go change the world. I want to help you excel in every aspect of your life. I’ll teach you how to get your first bar job and I’ll teach you how to excel in that job. I’ll also teach you when you should quit that job. I’ll teach you how to find your passion and I’ll teach you what to do with that passion.

I ask myself one very simple question every day…

“If I get hit by a bus tomorrow and had to come back to this place do I want it to be better or worse than it currently is?”

Truth of the matter is that I’m totally agnostic. If I get hit by that bus and go to heaven well that’s pretty cool. If I get reincarnated as a puppy that’d be awesome. If I get 72 virgins that’s okay too… even though I imagine the training regiment would be a little annoying.

But if I get thrown back into the sperm lottery I could end up anywhere. I could be born rich in Manhattan or I could be chewing on rocks while struggling to survive somewhere in the third world. This planet is filled with problems that need to be dealt with and fast. We need more people who have a reckless passion for helping people other than themselves.

“Be the change you wish to see in the world.”-Mahatma Gandhi

I want to create a massive unstoppable army that is hell bent on making my planet a better place and I want you to be a part of it. I promise to guide you in the right direction so you can achieve the life you’ve always dreamed about. In return all I ask is that you use your success to make my world a better place.

Welcome to Drunk Passion… let’s change the world.

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About Brandon Boswell

Brandon Boswell is an ex-bartender/actor/filmmaker who wanted to be a fighter pilot but somehow managed to become a serial tech entrepreneur. He is the founder of the bar industry blog, CEO of a telecommunications company called Datamax Installations, and is involved in multiple other startups.